Production of something, outside of self, outside of mind, the mental picture…The physical item/object/”sense act” renders ‘visible’, not ‘magical’ , the thought or art. It is as if birth takes place…Today there is a blending of ‘magical’ with ‘visible’. ‘Visible’ includes all that is virtual; and that includes the ‘magical’ connotations of commodities and their auras in the seamless world of advertisements and the production of experience.
Listening to Stephen Shaviro over the last few days on ‘affective dissonance’ as explanation for current sweep of strange, precarious, often confusing tides washing over subjectivity, and in film aesthtics; the discontinuity or ‘post-continuity’ or maybe what was referred to at one time, as ‘post-structuralism’ in terms of film form.
The idea of undoing predictable ordering of thoughts in the manner that images are put down, as a means to deconstruct? didactic narratives (this a strong trope in late 80s?) rather, the post-structuralist idea was to rupture expectations of narrative sequence, or open them up to possibilities of multiple “readings” (post-modern term). The ‘readings’ would be open to cultural, social, political, or alternative interpretation. Both Shaviro and Galloway’s exploration of the efficacy of terms, is an approach to theoretical work that is a happy one, especially since they include in the positioning of social science, critique, theory, the presence and effects of social media and new technologies and networks. Many art and cultural terms are out-moded at present and need this mindful reworking of meaning, and we need new words, to encapsulate present conditions of human subjectivity and thought since the introduction of Deleuze’s concept of the ‘dividual’ in the late 80s, a response to internet technologies and their effect upon the ‘subject.’ (the dividual can be found in famous essay ‘Post-script on Societies of Control’. In the conversation on Cultural Technologies podcasts on cinema between Alex Galloway and Shaviro, Jane Bennett’s book, “Virtual Matter” is mentioned and then they go into the useful difference between ‘sentience’, ‘consciousness’, and ‘cognition’.
Note: Watching the PBS news last night, the term ‘long haulers’ came up as a way to name a portion of Covid 19 survivors who have long-term health problems now as a result of having contracted the virus. PBS did their best to find 3 individuals who before hand had no health issues at all and in fact were robust and athletic. While their stories were the main idea and very interesting, I was struck by the term (and the special moniker for it) ‘long haulers’ which sounded as though it could be applied to a super giant truck capable of carrying a huge load for a long time. I was struck by how ‘news’ makers or maybe just US news? or maybe just PBS news, or maybe its the way we need to breakdown and decipher large populations in this country – that we give sections names. New names that reflect their condition. I found myself wondering if this was done in other news in other countries with the same zeal as it is done here to bracket the subject matter.
Also struck by Galloway’s assertion that we used to consider ‘0’s and ‘1’s important and that we now need to consider that over and that it is ‘1s’ and ‘2s’ That all 1s’ are split into ‘2s’ I’m not sure exactly what he meant, but wondered where Luce Iriguay’s writing disappeared to, the essay/book ‘The Sex that is Not One’ where she writes about womens’ genitalia as being about two lips, not one object…so maybe Galloway is suggesting that we have accepted, even internalized this ‘difference’ into our understanding? He would be a child of feminism and have learned from a feminist mother of the importance of ‘2’. ?